No, no it isn’t true!

Beer, the most popular alcoholic beverage in the United States, has an image crisis, analysts say.

“We believe there is an overall image crisis with beer,” says Smith Barney Citicorp analyst Bonnie Herzog.

“Our wholesaler contacts have told us through a survey we conducted recently that beer has lost its ‘sexiness’ and ‘appeal to young consumers,’” Herzog says. “We continue to believe the road ahead is a long one for the beer industry.”

Miller Brewing. President Norman Adami said, “The single biggest threat facing the American beer business today is the possibility that we will allow the American consumer to get bored with beer.”

So what are brewers doing about it?

Fuck what the brewers are going to do about it, what are we beer drinkers going to do about it? I don’t know about the rest of you, but for me its time to get Mee Maow faced. I have to work today, but after work, I’m digging into the fridge.