Walk into a Borders tomorrow, and you’ll see a lot of signage about the company’s new Rewards program. If you’re a member, you’ve probably already gotten an email about it.
Previously, Borders’ Rewards programs was pretty basically summed up: get coupons once or twice a week (usually 33% off list price for one item), and $5 back when you spent $150. That program is sticking around, but there’s a new premium (i.e., pay for it) version called Plus. Here’s the breakdown:
Free Program:
Coupons for use in-store and online.
You will receive $5 in Borders Bucks for the first $150 spent in store (annually). After that, you will receive $5 for every $100. (The $5 for $100 part is new!)
30% List Hardcover Bestsellers
Free Shipping from Borders.com on orders of $25 or more (or orders shipped to the store for pickup).Borders Plus ($20 a year):
Coupons for use in-store and online.
You will receive $5 in Borders Bucks for the first $150 spent in store (annually). After that, you will receive $5 for every $100.
40% List Hardcover Bestsellers
20% off select hardcovers
10% off most everything else purchase price (in addition to other discounts)
Free Shipping from Borders.com on all orders (regardless of order price).
Well, I was tired of using “Hey, Barnes & Nobles charges for their membership program!” anyway.
On the bright side, as an employee, I’m automatically enrolled in the Plus program … for free. See that extra 10% bit? Yeah, that works on top of my discount. So, if I buy a $10 book, my discount takes it down to $6.70, and then I get that extra .67 cents off. Can you say awesome?
My wallet certainly can’t!