New Rewards!

Walk into a Borders tomorrow, and you’ll see a lot of signage about the company’s new Rewards program. If you’re a member, you’ve probably already gotten an email about it.

Previously, Borders’ Rewards programs was pretty basically summed up: get coupons once or twice a week (usually 33% off list price for one item), and $5 back when you spent $150. That program is sticking around, but there’s a new premium (i.e., pay for it) version called Plus. Here’s the breakdown:

Free Program:
Coupons for use in-store and online.
You will receive $5 in Borders Bucks for the first $150 spent in store (annually). After that, you will receive $5 for every $100. (The $5 for $100 part is new!)
30% List Hardcover Bestsellers
Free Shipping from Borders.com on orders of $25 or more (or orders shipped to the store for pickup).

Borders Plus ($20 a year):
Coupons for use in-store and online.
You will receive $5 in Borders Bucks for the first $150 spent in store (annually). After that, you will receive $5 for every $100.
40% List Hardcover Bestsellers
20% off select hardcovers
10% off most everything else purchase price (in addition to other discounts)
Free Shipping from Borders.com on all orders (regardless of order price).

Well, I was tired of using “Hey, Barnes & Nobles charges for their membership program!” anyway.

On the bright side, as an employee, I’m automatically enrolled in the Plus program … for free. See that extra 10% bit? Yeah, that works on top of my discount. So, if I buy a $10 book, my discount takes it down to $6.70, and then I get that extra .67 cents off. Can you say awesome?

My wallet certainly can’t!

3 thoughts on “New Rewards!

  1. Twenty bucks a year is pretty steep since you have to spend $200 just to break even. But great for you. That is an awesome employee discount.

  2. Well, except that’s not the case:

    By the time you’ve spent $200, not only have you saved AT LEAST $20 in discounts (more, if you’ve been buying new hardcovers), but you’ve also earned at least $5 back.

    Really, it’s for people who buy lots of books. For those who don’t, there’s still the free program.

  3. Well I won’t be getting the premium. I’ve been using Borders rewards for years, and I have NEVER once benefited from it. And yes, I do buy a decent amount of books.

    Maybe it’s just the local Borders, but lately I have been very disappointed by them, their staff, their prices and their selection.

    Though, I suspect it’s that particular Borders and not the whole chain.

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